Copywriting

• You need to write or rewrite website copy for a homepage, landing page, pricing page, feature page, or about page.
• You're struggling with a headline, subheadline, or CTA and need multiple tested formulas and alternatives.
• You want copy that reflects your brand's voice and tone while staying clear and conversion-focused.
• You have a product or offer to position and need help crafting a value proposition, tagline, or hero section that resonates with a specific audience.

• You need email copy — use the email-sequence skill instead.
• You need popup or modal copy — use the popup-cro skill instead.
• You already have a draft and just need line-by-line editing — use the copy-editing skill instead.
• Your problem is page structure or strategy, not the writing itself — use the page-cro skill instead.

Before writing a single word, the skill checks for an existing product marketing context file and prompts you for any missing details — page type, primary action, target audience, objections, and traffic source. This ensures every output is grounded in your specific situation, not generic templates.

The skill applies established conversion copywriting rules automatically: benefits over features, specificity over vagueness, active voice, confident language, and customer-mirrored vocabulary. It also flags common mistakes like passive constructions, buzzwords, and exclamation points.

Guidance adapts to the page type you're working on. Homepages, landing pages, pricing pages, feature pages, and about pages each have distinct structures and goals — the skill applies the right approach for each, including recommended section order and CTA strategy.

Weak CTAs like "Submit" or "Learn More" are replaced using a clear formula: [Action Verb] + [What They Get] + [Qualifier]. The skill produces specific, action-oriented button copy and explains the reasoning behind each choice.

Every copy draft comes organized by section (headline, subheadline, body, CTA), with annotations explaining the principles applied. Headlines and CTAs include 2-3 alternatives with rationale so you can choose or A/B test with confidence.

Before writing, the skill establishes your brand's formality level and personality — casual, professional, formal, playful, bold, or technical — and maintains consistency across headlines, body copy, and CTAs while adjusting intensity appropriately.

A founder needs a headline, subheadline, and primary CTA for their software homepage. The skill gathers the target audience, core outcome, and key differentiator, then produces a focused hero section using outcome-driven headline formulas — along with 2-3 alternatives to test.

A marketing team is running ads to a dedicated landing page and needs copy that matches the ad message and drives a single conversion action. The skill builds the full page argument — problem, solution, proof, objection handling, and final CTA — as a single coherent flow.

A company's pricing page has high drop-off because visitors can't tell which plan is right for them. The skill rewrites plan descriptions, adds a recommended-plan callout, and addresses common "which is right for me?" objections directly in the copy.

A product team launches a new feature and needs a page that explains what it does, why it matters, and how to get started. The skill connects feature → benefit → outcome, adds example use cases, and closes with a clear path to try or buy.