Meta Ads

• You are launching a new Facebook or Instagram ad campaign and need a clear campaign structure and naming convention.
• You want to leverage Meta's automation features like Advantage+ Shopping Campaigns or Dynamic Ads for e-commerce.
• You need guidance on audience targeting — including Lookalike audiences, retargeting, and exclusion lists.
• You are troubleshooting underperforming campaigns and want optimization advice around learning phase, creative refresh, or budget strategy.

• You need to build or optimize a landing page for your paid traffic — use the landing-page-generator skill instead.
• You are deciding which paid ad channel to invest in — use the paid-ads-strategy skill for channel selection and budget allocation.
• You need general conversion tracking or ROAS reporting setup beyond Meta — use the analytics-tracking skill.

Provides a clear Campaign → Ad Set → Ad hierarchy with objective-based consolidation principles and a consistent naming convention (META_[Objective]_[Audience]_[Offer]_[Date]) to keep accounts organized and algorithm-friendly.

Covers Advantage+ Shopping Campaigns, Dynamic Ads, Automatic Placements, and Advantage+ Audience — enabling Meta's algorithm to discover converters and optimize spend across Feed, Stories, and Reels automatically.

Guides Lookalike audience creation (based on high-LTV customers), interest/behavior targeting, automated Advantage+ audiences, and retargeting segments with recommended exclusions for recent converters and existing customers.

Provides format-specific guidance for images (clear product, human faces, <20% text) and videos (hook 0–3s, problem 3–8s, solution 8–20s, CTA 20–30s), plus a recommendation to run 3–5 ad variants per ad set for continuous testing.

Explains the learning phase (50+ conversions/week required to exit), CBO vs. ABO trade-offs, frequency caps (<3), and creative fatigue signals — giving you a repeatable system for scaling what works.

Walks through Meta Pixel installation and Conversions API (server-side) configuration for accurate attribution, plus Events API for app events — ensuring your campaign data is reliable before launch.

Use Advantage+ Shopping Campaigns and Dynamic Ads with a product catalog to automatically surface the right products to high-intent audiences, maximizing ROAS with minimal manual audience management.

Set up a Conversions-objective campaign targeting Lookalike audiences built from your highest-LTV customers, with proper exclusions and a conversion-tracked landing page.

Re-engage website visitors, video viewers, and social engagers with tailored creatives, using custom audience segments and exclusions to avoid wasting budget on recent converters.

Structure ad sets with 3–5 creative variants to identify top-performing formats and messaging before scaling budget, using frequency and performance data to know when to refresh.