Performance Marketing Agent

• You run paid media across two or more platforms and want unified performance visibility without switching between ad dashboards
• You need to launch campaigns quickly — the agent handles keyword research, asset validation, campaign creation, and extension setup in a single guided workflow
• You want to identify and cut wasted spend on Google, Meta, or LinkedIn without manually auditing search terms and ad groups
• You manage B2B campaigns on LinkedIn and need precise targeting by job title, industry, seniority, or company size

• You do not have any active or planned ad accounts on Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads — this skill requires at least one connected platform
• You need a fully autonomous "set and forget" system — write operations always require your confirmation and campaigns are created in PAUSED status for review
• Your monthly tool call volume exceeds your plan tier; the free plan is limited to 15 tool calls per month

Create campaigns on Google Search, Performance Max, Demand Gen, YouTube, Meta image/video/carousel, LinkedIn sponsored content/carousel/lead-gen, and TikTok in-feed/Spark/Carousel/App Promotion — all from a single natural language interface.

Pull real-time metrics including impressions, clicks, CTR, spend, conversions, cost-per-conversion, and ROAS for any connected platform with configurable lookback windows of 7, 30, 60, or 90 days.

Identify underperforming keywords, ad groups, and ads burning budget on Google, Meta, and LinkedIn using dedicated waste analysis tools, then act on AI-generated budget reallocation recommendations.

Research keywords with search volumes, CPC estimates, and competition data. Add, remove, update, or negate keywords across ad groups directly from the agent without touching the Google Ads UI.

Detect creative fatigue on Meta and LinkedIn, analyze audience demographics and segment performance, and generate AI-driven ad creative variations across platforms.

Set threshold-based metric alerts for ROAS, CPA, and CTR, schedule recurring performance briefs, and generate one-time reports on demand using the built-in monitoring and reporting tools.

Ask for an overall performance summary and the agent calls each connected platform, pulls campaign metrics and waste analysis, and presents a unified scorecard with the top three recommended actions.

Walk through keyword research, asset discovery, asset validation, campaign creation, and ad extension setup for a new Google Search or Meta image campaign in a single guided conversation.

Create LinkedIn sponsored content campaigns with precise targeting by job title, industry, seniority, and company size, starting from a company page lookup and ending with a paused campaign ready for review.

Detect Meta or LinkedIn ads losing effectiveness over time, review per-creative performance metrics, and generate new creative variations to replace underperforming ads.