TikTok Ads Integration

• You are launching TikTok as a new paid acquisition channel and need Pixel, EAPI, and a campaign structure from scratch
• Your TikTok Pixel is under-reporting conversions and you need to add server-side Events API for attribution recovery
• You want to run Product Shopping Ads or Video Shopping Ads and need catalog sync configured
• You want to boost organic TikTok posts or creator content as Spark Ads with correct authorization workflows

• You only need organic TikTok content strategy with no paid advertising component
• Your platform is not Shopify, WooCommerce, BigCommerce, or a custom/headless stack (other platforms are not covered by this skill)

Pairs the browser TikTok Pixel with server-side EAPI calls for every key conversion event. Includes SHA-256 hashing for user data and matching event_id values in both Pixel and EAPI to prevent double-counting purchases in Events Manager.

Provides step-by-step instructions for the official TikTok apps on Shopify, WooCommerce, and BigCommerce — each of which installs Pixel, EAPI, and catalog sync automatically. A separate manual path covers custom and headless storefronts.

Guides you to capture the TikTok click ID (ttclid) from landing page URLs and store it in a cookie, then pass it in every EAPI event. This is the strongest available attribution signal for TikTok campaigns post-iOS 14.

Delivers a pre-designed campaign architecture covering Video Shopping Ads for prospecting (60% budget), Dynamic Product Ads for retargeting (30% budget), and Spark Ads for boosting organic content (10% budget), with recommended bidding strategies for each tier.

Covers the full Spark Ads authorization process for both owned organic posts and third-party creator content, including the 30-day authorization code renewal cycle and how to locate authorization settings in TikTok Ads Manager.

Includes target metrics for Pixel Event Quality Score (7+/10), video play rate, CTR, CPA, and ROAS, plus a common pitfalls table covering double-counting, catalog feed rejections, low match rates, and expired Spark Ad authorizations.

A store with no existing TikTok presence uses this skill to install the Pixel and Events API, sync their product catalog, and launch a prospecting and retargeting campaign structure in a single guided workflow.

A merchant already running TikTok ads notices under-reported conversions in Events Manager. This skill adds server-side EAPI alongside the existing Pixel and configures ttclid capture to restore match rate.

An ecommerce brand wants to run Video Shopping Ads and Dynamic Showcase Ads. This skill configures catalog sync on their platform and sets up Product Sales campaigns with auto-generated product videos.

A brand wants to amplify top-performing creator UGC as paid Spark Ads. This skill walks through obtaining creator authorization codes, setting up the Spark Ads campaign, and planning a 30-day renewal workflow.